Wednesday, March 24, 2010

The Plastiki Adventure

The Plastiki is David de Rothschild's mission, dream, expedition and boat made entirely from recycled plastic. Rothschild and crew have recently set sail on a 100 day, 10,000 mile journey from San Francisco to Sydney to raise world awareness to reduce, reuse, recycle and rethink more of the planets natural resources.

The mission's philosophy is:
"... about recognizing that waste is fundamentally a design flaw (it does not appear in nature) It’s about re-thinking waste as a resource. It’s about cyclical ‘cradle-to-cradle’ philosophies rather than linear thinking when it comes to how we design our world. It’s about a better understanding of the lifecycle’s and materials used in our everyday lives."

Good luck, Plastiki! Track progress and view video blog entries here. Additional videos and more on Plastiki's You Tube Channel.

photographs courtesy of Luca Babini, illustration by Andrew Rae

1 comment:

tida_hirohito said...

Captain David. It will revive for wisdom of the Pacific together.